May 4, 2012 - Thank you to everyone who has been visiting. I plan to update weekly now so be sure to check back every Monday for a new crazy cute character! Requests are very welcome and so far Mamegoma, Rilakkuma, and Nyan Nyan Nyanko have been requested and are in the process.... please be patient as there is a lot of information about them! Please keep spreading the word about the cuteness of San-X!!!


About San-X
San-X is one of the largest character oriented stationary and gift manufacturing companies in Japan. Since 1980, San-X has created more than 800 characters, with 2 to 3 new characters each month totaling to about 30 new characters per year. San-X aims to be a company that hopes to provide sparkle and meaningful messages to a wide variety of targets through its character business.

Beyond Hello Kitty | PDF version
"Beyond Hello Kitty: A Study of Merchandise Figures in Contemporary Japanese Society" is about the three types of characters and defines "merchandise characters" (キャラクターグッズ用キャラクター群). San-X characters are merchandise characters and that they are used for social communication, identity, and escape.

ハローキティを越えて | PDF バージョン
「ハローキティを越えて: 近代の日本社会とキャラクターグッズの研究」は日本語の専攻のために論文です。キャラクターには三つのタイプがある。全く新しいタイプがグッズ用キャラクターになり、ハローキティはこのタイプに属している。いくつかの理由が考えられるが、なかでも社会的コミュニケーションの確立やアイデンティティーの創造、そして現実逃避が日本人の心理に深い影響を与えているのではないだろうか。(This is a summary of the above thesis in Japanese.)

San-X in the New York Times
"Sanrio is also being usurped by smaller, nimbler rivals. The formerly little-known stationery maker San-X has scored two huge hits in Japan with its panda character, Tarepanda, and its bear, Rilakkuma — which has charged up the Character Databank charts, ranking fifth in the latest survey."

Das Kawaii Character - Phänomen und seine Rolle in der japanischen Gesellschaft.
"Sind japanische Kawaii Characters mit ihrer auf Kindchenschema basierenden Oberflächenerscheinung die Antropomorphisierung der durch rapide Industrialisierung geprägten Nachkriegs-Gesellschaft?“ (This is a paper in German by Jasmin Hagleitner.)


  1. I love your website! Thanks for giving all of these awesome details about the San-x characters!

  2. Thank you for making this! I love San-x! :)

  3. Until recently I discovered this website and Cute San-X characters. Thanks for a little closer these tender details of this fabulous Japanese culture.

  4. this is so cute but one of the charectars are missing: the blue dino! but other then that i rate this a 100000 out of 10

    1. pineapple (i do not wanna say my real name)July 1, 2018 at 9:54 AM


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